Twispology

Twispology started out as an experiential retail pack, which aimed to drive trial of new flavours and encourage consumers to create their own blends.

The pack contained seven twisp flavours, a mixing bottle with dropper and a host of different flavour combination suggestions.

This upsell strategy was a hit with consumers, who became actively involved on social media, sharing their own favourite blends. Twispology has gone on to form an integral part of the Twisp brand.

ClientTwispServicesStrategy, Creative Direction, CopywritingYear2014RoleplayersDesigner: Riekus Raaths