The Travelling Shot Machine was created for Black Bottle Blended Scotch Whisky as part of our On-Con and Social Influencer strategy. Taking inspiration from the brand’s positioning of “It’s Complicated”, we created the steampunk whisky dispenser as the anchor for our initiatives. The Machine serves as an enticing linchpin for a string of outlet-based activations and events, spending a month at each On-Con venue and supported by a launch event, social media promotion and an aggressive Social Influencer recruitment drive.
ClientSanlamServicesStrategy, Creative Direction, CopywritingYear2016RoleplayersProduction: The Brand Foundry