BLACK BOTTLE

Black Bottle is a Scotch Whisky that revels in its irreverent, unusual and complicated image. It is a celebration of underground culture and a rebellious spirit and is aimed at individuals who epitomise these values.

The brand relaunched in the South African Market and had to make headway in a competitive category and saturated marketplace.

Working closely with events company Sister Act and Brand Manager Lucindi Branfield, I helped develop a seeding strategy that aimed to put the product into consumers hands and drive listing at key outlets.

Here you can see the a brief overview of the strategy as well as key pieces of work from the initiative.

ClientBlack BottleServicesCreative Direction, CopywritingYear2016RoleplayersDesigner: Sarah Corder | Events Company: Sister Act