We decided to target a niche market. Focussing on a seeding strategy for both consumers and outlets, the strategy aimed to use influencers to build the database of consumers, as well as using custom events to drive listings.
To reach these individuals, Black Bottle has looked to partner with venues that appealled to this consumer segment, to align our brand to the right people in the right places.
To help achieve this we have developed brand experiences, which are tailored to specific venues, capitalising on the needs of the venue and their consumers to create a brand experience that feels tailormade for each venue.