The collaboration between Zonnebloem wines and renowned South African industrial designer Haldane Martin served as the locus of the brand’s positioning at the time – that of Crafting Contemporary Classics. Haldane Martin created a number of unique designs for the brand – tasting tables, wine racks and FSUs; exemplifying Zonnebloem’s timeless nature and its focus on supreme craftsmanship. Supporting collateral, especially the video produced on the collaboration, drew a parallel between the craftsmanship of Haldane Martin and Deon Boshoff, Zonnebloem’s cellarmaster.
The collaboration proved to be incredibly successful, generation a lot of media attention, as well as yielding the brand numerous pieces of incredibly finely crafted physical collateral, which has since been used for events and activations.
ClientZonnebloemServicesStrategy, Creative Direction, Copywriting, Design, Art DirectionYear2014RoleplayersDesigner: Lari Winterburn