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We developed a national TTL campaign to launch their three new devices, which replaced their signature vape pen. There was some urgency behind this as the category faced an uncertain legislative future when it came to marketing, and were unsure of how long the window for ATL advertising would remain open.
Our campaign hinged on a digital microsite, which invited users to Discover their Twisp. They were able to control the action by switching between three devices, which would change the scene they were viewing.
Each scene represented one of the new devices, switching between devices changed the actor, music and setting, but because of the way it was shot didn’t break the flow of the video, turning it into a seamless digital experience. You can still view the experience at www.yourtwisp.co.za
The campaign was then rolled out on other channels including Cinema, TV, Outdoor, Below the Line, Social Media and Digital Banner campaign all pointing towards our digital microsite.
ClientTwispServicesStrategy, Creative Direction, CopywritingYear2015Linkwww.yourtwisp.co.za